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Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness
 

Case Studies

PODi Case Study of the Month:  Each month we feature a new, freely accessible PODi case study made available to readers, courtesy of Caslon, a PODi Affiliate. 

This month's complimentary case study (accessible until November 30, 2009)  from Caslon's Case Study Database, a collection of over 350 digital print case studies:

Automated Dental Appointment Reminder Postcards   
© 2009 by Caslon, a PODi Affiliate

Henry Schein Practice Solutions (HSPS), a provider of practice management software for dental practices, partnered with Alexander’s Print Advantage to offer dental practices an automated appointment reminder service.

Personalized postcards are sent to patients who are due for dental services. The use of postcard templates and a high level of automation in this digital printing solution reduces the amount of time dental office staff must spend on reminders and reduces missed appointments.

Also from Caslon - a free, searchable database of print and marketing providers:  Find a Service Provider

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Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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