Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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Print Advertising Rates Most Positively with Consumers

September, 2007 -- Dynamic Logic's AdReaction 5 research study asked consumers about their overall attitudes towards various advertising mediums. Print advertising and other traditional forms rate most positively, while more intrusive forms--such as non-opt-in email and mobile ads-- lag in consumer appeal.

The study found that the more relevant people feel the ads are to them, the better their opinions of the format. Newspaper, TV and magazine ads were found to be the most relevant, while ads on mobile devices, non-opt-in emails, and telemarketing were least relevant.

Consumers Overall Attitudes Towards Various Advertising Mediums

Source: Dynamic Logic's AdReaction 5 Survey, n=933 U.S. respondents, fielded Sept 2007.
Reprinted with permission.

Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. AdReaction is a recurring survey conducted by Dynamic Logic aimed to measure consumer opinions and perceptions of various types and formats of advertising. The sample was randomly selected from Lightspeed's panel and weighted to reflect national population.

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