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Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness
 
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Magazines


Magazine Ads Drive Web Traffic That Leads to Purchase

Magazine ads rank as #1 offline source in driving web traffic that leads to purchase


                  N=2,123 US consumers who had performed an online search in prior 6 months

Source:  Magazine Publisher's of America, Drive to Web: Magazine advertising leads in prompting search and traffic.

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Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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