http://printinthemix.rit.edu/fastfacts Print in the Mix: fastfacts Wed Nov 18 00:00:00 -0500 2009 http://printinthemix.rit.edu/fastfacts/show/300 http://printinthemix.rit.edu/fastfacts/show/300 A recent study analyzing front-end performance at retail stores finds that magazines are big performers, accounting for 25% of checkout dollar sales and checkout profits. Wed Nov 18 00:00:00 -0500 2009 http://printinthemix.rit.edu/fastfacts/show/299 http://printinthemix.rit.edu/fastfacts/show/299 To understand what marketing messages and channels of delivery were most valued by today’s customer, the CMO and InfoPrint undertook a survey of nearly 1,000 US consumers. The results show that regardless of channel, for consumers, relevancy and individualization of the marketing message is what is valued. In addition, for all types of mail received, print is opened and viewed more than electronic mail. Wed Nov 18 00:00:00 -0500 2009 http://printinthemix.rit.edu/fastfacts/show/298 http://printinthemix.rit.edu/fastfacts/show/298 Three-quarters (74%) of US adults, or nearly 171 million people, read a newspaper -- in print or online -- during the past week. This is according to the latest Integrated Newspaper Audience finding from Scarborough Research, the audience ratings measurement service for the newspaper industry. Thu Nov 12 00:00:00 -0500 2009 http://printinthemix.rit.edu/fastfacts/show/297 http://printinthemix.rit.edu/fastfacts/show/297 2009 online advertising revenues, while growing, account for only 4-20% of all ad revenues (depending on industry). Thu Nov 12 00:00:00 -0500 2009 http://printinthemix.rit.edu/fastfacts/show/296 http://printinthemix.rit.edu/fastfacts/show/296 A recent survey of nonprofits and their use of social media finds that the vast majority of nonprofit organizations (88%) are experimenting with social media yet still highly value traditional media. Coverage in newspapers, magazines, television and radio is seen as more effective at supporting fundraising efforts than social media (67% vs. 22%) and building the public's awareness of their nonprofit organization (60% vs. 31%). Wed Nov 04 00:00:00 -0500 2009 http://printinthemix.rit.edu/fastfacts/show/295 http://printinthemix.rit.edu/fastfacts/show/295 According to Harris Interactive's recent research, the majority of US adults think that printed media is easier to read than the digital equivalent. In addition, most adults reported that they feel more comfortable when they have something on paper than when it’s on screen, Wed Nov 04 00:00:00 -0500 2009 http://printinthemix.rit.edu/fastfacts/show/294 http://printinthemix.rit.edu/fastfacts/show/294 Smub, Inc., a company specializing in developing tools to simplify the sharing of media (digital or in print) with online social networks, has rolled out a new service called hy.pr. Introduced in October at MPA's Magazine Innovation Summit, hy.pr was developed specifically to extend the reach of print publications and the life of their content by allowing readers to share links to the articles they read in print with their online social networks. Tue Nov 03 00:00:00 -0500 2009 http://printinthemix.rit.edu/fastfacts/show/293 http://printinthemix.rit.edu/fastfacts/show/293 ExactTarget’s commissioned 2009 Channel Preference Study finds that direct mail directly influences more consumers to purchase than any other channel Fri Oct 30 00:00:00 -0400 2009 http://printinthemix.rit.edu/fastfacts/show/292 http://printinthemix.rit.edu/fastfacts/show/292 One of the findings of a recent social media survey of U.S. marketing executives is that it is direct marketing by far is expected to have the greatest impact on the success of companies and brands in the next year. Wed Oct 28 00:00:00 -0400 2009 http://printinthemix.rit.edu/fastfacts/show/291 http://printinthemix.rit.edu/fastfacts/show/291 According to a new study, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and TV -- yet both TV and newspapers are viewed as the most credible sources of news and information. Wed Oct 28 00:00:00 -0400 2009 http://printinthemix.rit.edu/fastfacts/show/290 http://printinthemix.rit.edu/fastfacts/show/290 Three-quarters of small businesses say they have not found social media sites helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank/GfK Roper. Wed Oct 28 00:00:00 -0400 2009 http://printinthemix.rit.edu/fastfacts/show/289 http://printinthemix.rit.edu/fastfacts/show/289 The results of an update to comScore's "Natural Born Clickers" research shows that 8% of the Internet user base account for 85% of all display ad clicks. Wed Oct 28 00:00:00 -0400 2009 http://printinthemix.rit.edu/fastfacts/show/288 http://printinthemix.rit.edu/fastfacts/show/288 Survey by TMP Directional Marketing (TMPDM) and comScore finds that Internet search engines and print directories are the primary sources for finding local business information. Wed Oct 28 00:00:00 -0400 2009 http://printinthemix.rit.edu/fastfacts/show/287 http://printinthemix.rit.edu/fastfacts/show/287 New research from Ipsos Mendelsohn and PHD finds that the majority of consumers aren't likely to pay for online newspaper or magazine content. Thu Oct 22 00:00:00 -0400 2009 http://printinthemix.rit.edu/fastfacts/show/286 http://printinthemix.rit.edu/fastfacts/show/286 A new National Newspaper Association (NNA) survey finds that 81% of respondents in markets served by newspapers of less than 25,000 circulation, read a local weekly paper each week.