Latest Fast Facts
Latest Research Summaries
A survey of the Top 100 U.S. magazines (by circulation) finds the percentage of magazines with at least one mobile barcode was 99% in Q1 2012.
A survey examining the attraction and impact of small business store signage on the American consumer finds 68% have purchased a product or service because a sign caught their eye.
When it comes to receiving promotional communications from restaurants, consumers prefer, and act on, traditional marketing more than online channels.
Direct marketing ROI is improving. In general, for 2012, an investment of $1 in direct marketing ad expenditures is up -- it is predicted to return, on average, $12.18 in incremental revenue across all industries. In comparison, non-DM ROI is ...
The U.S. Direct Marketing Spend By Medium (Email, Direct, Internet, Social, and Mobile) from the DMA.
Consumers say they are more likely to purchase based on direct mail offers than offers received via email; Mailings featuring coupons and exclusive offers are the most attention grabbing.
