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Magazines use of mobile action codes -- QR codes, Microsoft Tags and 2D barcodes -- exploded in 2011, rising 439%. Video and sweepstakes/opt-ins were the the biggest uses for action codes.
According to a recent survey, Americans have declared their preference for paper-based media in a digital world with 70% stating they prefer to read print and paper communications than reading off a screen.
According to a survey of U.S. marketing executives, mobile marketing is an integral part of their 2012 marketing strategy with mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies are interested in ...
A study examining the shopping behaviors of 8,000 U.S. mothers shows moms are more likely than the general population to include use of QR codes in their deal-finding arsenal.
Total U.S. advertising expenditures in the first nine months of 2011 increased 1.5% from a year ago and finished the period at $104.7 billion, according to data from Kantar Media. Spending growth slowed during the third quarter and was up 0.4 ...
